Senzawedra’s Philosophy
The feeling you get to discover that we have forgotten something, something that we took for granted , something missing and we can't make without. The astonishment and disbelief give rise to the discovery of this reaction, seek, try new solutions, alternatives , leaving security to experiment without the usual constraints.
Guido Aliffi
I graduated from the Polytechnic of Milan in December 2003in industrial design and I worked with the artist Jacopo Foggini. Among the installations most important ones made for the furniture fair 2004 2005 and 2006in addition to other permanent installations in exhibitions, events, and in some of the most prestigious Italian and foreign hotels. Since 2005 I started to collaborate with Tradeoff service companies for which design shop equipment and shop in shop for Chantelle Passionata Nivea and Eucerin. The greatest interest in the planning and design and the great commitment of time lead me to end the collaboration with Foggini making the last rewarding work: the "Chandelier" used for the opening ceremony of the Winter Olympics in Turin, which served as backdrop to the exhibition of L. Pavarotti . Since 2007, as well as working with Tradeoff and other architectural and lighting design began my career in professional fields, ranging from the design of lamps and handcrafted items of particular value
The feeling you get to discover that we have forgotten something, something that we took for granted , something missing and we can't make without. The astonishment and disbelief give rise to the discovery of this reaction, seek, try new solutions, alternatives , leaving security to experiment without the usual constraints.
Guido Aliffi
I graduated from the Polytechnic of Milan in December 2003in industrial design and I worked with the artist Jacopo Foggini. Among the installations most important ones made for the furniture fair 2004 2005 and 2006in addition to other permanent installations in exhibitions, events, and in some of the most prestigious Italian and foreign hotels. Since 2005 I started to collaborate with Tradeoff service companies for which design shop equipment and shop in shop for Chantelle Passionata Nivea and Eucerin. The greatest interest in the planning and design and the great commitment of time lead me to end the collaboration with Foggini making the last rewarding work: the "Chandelier" used for the opening ceremony of the Winter Olympics in Turin, which served as backdrop to the exhibition of L. Pavarotti . Since 2007, as well as working with Tradeoff and other architectural and lighting design began my career in professional fields, ranging from the design of lamps and handcrafted items of particular value
Interior design, custom furniture design, design of everyday objects, lamps, and special pieces, as well as self-produced designs, for which I also oversee the production and/or prototyping phase and the installation.
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